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The 'why'

You become so far removed from why it is you’re actually doing something when you’re in the midst of it. It becomes about deadlines and errors and gaps and personalities. But now that everything is in the design stages, seeing even a touch of layout renews the excitement of it all. Renews the ‘why’. We’re well on our way from turning the hard work into something real and something beautiful and we can’t wait to share glimpses of pages as they develop over the next few months. Yay!



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