FOLK Secrets - Learning Distribution

Distribution was the most foreign part of magazine publishing for us. In the sights for the entire time, but dreading figuring it out until we absolutely had to: procrastinate, procrastinate, procrastinate. We briefly had an excuse to postpone it even further when the first edition came out because covid hit, and the retailers shut their doors…

It was only a series of simple emails and phone calls that had us figuring it out though. Months earlier we had contacted a couple distributors (having no idea how it worked), and they said they couldn’t consider it until we sent them a finished magazine. Which was funny because to get a barcode, you need a distributor, and to get a distributor, you need a magazine…with the printed barcode on it, lol…

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